Today’s vitamin supplement industry is one of fierce competition
between distributors and retailers. Numerous companies promise to bring
consumers the best supplements money can buy, and often make claims of
superior product components and exclusive raw material sources.
And yet the majority of vitamin supplement providers are buying their products wholesale from the same manufacturers.
It’s true. Major retailers like GNC and Vitamin World rely almost
exclusively on private label production companies to manufacture and
package their supplements for them.
The same is true of direct marketing companies that use independent
sales representatives and multi-level affiliate networks to distribute
their over-priced vitamin products. This is especially ironic, since
this type of retail model often places a strong emphasis on concepts
like ‘unique formulas’ and ‘patented processing techniques’ in an
effort to justify their high markups.

Manufacturers like Randal Nutritional Products and Vitarich
Laboratories produce and package nearly one third of all brand name
vitamins supplements sold in the U.S. And Vitarich alone is responsible
for the high-priced, ‘exclusive formula’ products sold by at least 21
different multi-level-marketing companies.
There is nothing particularly scandalous about this fact. But it is
something I feel the average consumer of vitamin supplements should be
aware of.
In essence, there is little reason to pay exorbitant prices for a
vitamin supplement. I have spoken with dieticians, pharmacists, and
physicians who freely recommend buying the more affordable ‘drug store
brand’. As long as a supplement label bears the USP (U.S. Pharmacopeia)
approval statement, you can be confident you are purchasing a quality
product.
This is not to say that superior supplements are not available. But you shouldn’t take a retailer’s claims at face value.
Do a little research on a product line before spending the extra
money. If a distributor doesn’t want to provide you with some basic
information about the location of their manufacturing center, you
should think twice about shelling out big bucks for their ‘secret
formula’ supplements.
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Posted at 11:30 pm by dnutritionlab
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